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Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Journal of Applied Communications
Communication capacity development is critical for Extension professionals, who work to bring agricultural and health research to the public. With social media being an almost ubiquitous communication channel, it has immense potential as a health communication resource for diverse and rural audiences. The current study, guided by an audience segmentation framework, explored the health communication patterns on social media of rural Georgia residents across demographic characteristics through a non-probability opt-in sampling online survey. Cluster analyses of social media users revealed three distinct groups: low, medium, and high users. Descriptive characteristics of each cluster were presented, to guide Extension health communication …
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Journal of Applied Communications
This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Journal of Applied Communications
Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints …
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
Journal of Applied Communications
Livestock shows are a prevalent part of youth agricultural programs in the United States, but they are not well understood, particularly in terms of risk and crisis communication. Through in-depth qualitative interviews, this study evaluated the perceptions of Oklahoma agricultural education instructors, Extension agents, and parents of youth exhibiting at the 2020 Oklahoma Youth Expo (OYE). The onset of the COVID-19 pandemic caused the stock show to cancel in the middle of its schedule. The study evaluated perceptions of the event through the lens of crisis communication as it relates to brand reputation and crisis management. The study was guided …