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An Exploratory Study Of Risk Experience And Personal Values On Support For Climate Change Policies, Cara Lawson, Kiera Dwyer, Laura Morgan Fischer, Lauren Chase
An Exploratory Study Of Risk Experience And Personal Values On Support For Climate Change Policies, Cara Lawson, Kiera Dwyer, Laura Morgan Fischer, Lauren Chase
Journal of Applied Communications
In 2020 Oregon suffered one of the worst wildfire seasons on record that included a higher percentage of burned forest area, the destruction of residential areas, and significant risk to human health. The level of wildfire intensity was largely attributed as an effect of climate change, and future Oregon wildfire seasons are predicted to grow in intensity, acreage burned, and total duration. Public policy can be a tool to help to mitigate the effects of climate change, but successful policy implementation relies on public support. Therefore, this study sought to explore two factors that may influence support for climate change …
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Journal of Applied Communications
During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
Journal of Applied Communications
During a crisis such as the COVID-19 pandemic, organizations often communicate about a risk to encourage people to take particular protective actions, and the decision-making process about protective actions can be especially complex. It is important to determine how organizations can encourage specific behaviors and, as such, this study sought to investigate how attitudes and communicative actions influenced behavior related to recommendations from the CDC during the COVID-19 pandemic. To address the purpose of this study, an online quantitative survey was distributed to United States residents during the COVID-19 pandemic. Results from this study reveal that attitude and transmission and …
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
Journal of Applied Communications
Livestock shows are a prevalent part of youth agricultural programs in the United States, but they are not well understood, particularly in terms of risk and crisis communication. Through in-depth qualitative interviews, this study evaluated the perceptions of Oklahoma agricultural education instructors, Extension agents, and parents of youth exhibiting at the 2020 Oklahoma Youth Expo (OYE). The onset of the COVID-19 pandemic caused the stock show to cancel in the middle of its schedule. The study evaluated perceptions of the event through the lens of crisis communication as it relates to brand reputation and crisis management. The study was guided …
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
Journal of Applied Communications
The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …
A Culture Of Fire: Identifying Community Risk Perceptions Surrounding Prescribed Burning In The Flint Hills, Kansas, Zoey Rosen, Giovanna Henery, Kellin D. Slater, Olivia Sablan, Bonne Ford, Jeffrey R. Pierce, Emily V. Fischer, S. L. Magzamen
A Culture Of Fire: Identifying Community Risk Perceptions Surrounding Prescribed Burning In The Flint Hills, Kansas, Zoey Rosen, Giovanna Henery, Kellin D. Slater, Olivia Sablan, Bonne Ford, Jeffrey R. Pierce, Emily V. Fischer, S. L. Magzamen
Journal of Applied Communications
In the Flint Hills region of eastern Kansas, there is a long tradition of spring prescribed burns. However, air quality concerns in downwind communities have sparked conversation regarding the environmental and social impacts of these burns. This study aimed to identify the risk perceptions associated with prescribed burns using two theoretical frameworks: the social amplification of risk framework and the protective action decision model. In April 2022, we conducted 18 in-depth, semi-structured interviews with Flint Hills community members from different social stations. Participants identified several benefits of prescribed burns: cattle production gains, invasive species management, prairie ecological health maintenance, and …
Examining The Impact Of Disaster Experience With Winter Storm Uri And Climate Change Risk Perceptions On Support For Mitigation Policy, Ginger Orton, Laura Morgan Fischer, Cara Lawson
Examining The Impact Of Disaster Experience With Winter Storm Uri And Climate Change Risk Perceptions On Support For Mitigation Policy, Ginger Orton, Laura Morgan Fischer, Cara Lawson
Journal of Applied Communications
In February 2021, Winter Storm Uri swept across the central and eastern United States bringing extreme cold, widespread power outages, and rolling blackouts throughout Texas. This storm prompted climate change to emerge as a major topic of controversy and conversation with scientists and the public alike, and many began to think about the impacts of climate change. Risk communication experts have suggested prior disaster experience is a key mechanism of understanding how risk perceptions are shaped, and ultimately, on how individuals arrive at a judgment, evaluation, or attitude toward information and situations. Drawing from risk communication scholars, we examined the …
Rural Redemption: A Model To Help Understand The Perspectives Of Rural Americans Related To Vaccine Science, Lauri Baker, Ashley Mcleod-Morin, Chen-Xian Yang, Audrey E. H. King, Shelby Thomas, Kristina Boone
Rural Redemption: A Model To Help Understand The Perspectives Of Rural Americans Related To Vaccine Science, Lauri Baker, Ashley Mcleod-Morin, Chen-Xian Yang, Audrey E. H. King, Shelby Thomas, Kristina Boone
Journal of Applied Communications
Rural communities are vital to the foundation of American agriculture and are currently disproportionately affected by health and environmental challenges that will require broad scientific solutions. Cooperative Extension professionals and agricultural communicators are increasingly tasked with communicating about the science surrounding these topics and need effective tools for determining strategic communication tactics to influence personal behaviors. The purpose of this study was to understand the role of community-based social marketing (CBSM) concepts and trust in science on rural Americans’ intentions and attitudes toward the COVID-19 vaccine. A hypothesized model was developed that included concepts of CBSM, trust in science, intentions, …