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The Meat Of The Matter: The Effect Of Science-Based Information On Consumer Perception Of Grass-Fed Beef, Klae D. O'Brien, Carrie N. Baker, Sarah A. Bush, Kattlyn J. Wolf
The Meat Of The Matter: The Effect Of Science-Based Information On Consumer Perception Of Grass-Fed Beef, Klae D. O'Brien, Carrie N. Baker, Sarah A. Bush, Kattlyn J. Wolf
Journal of Applied Communications
In the United States, there is a growing disconnect between consumers and their food source, leading to a lack of knowledge and trust in the agricultural food system. Urbanization has moved people away from farms, ranches, and food production; and the information consumers seek about their food is filtered through mass and social media. Portrayals of information about food production, specifically beef, from outside the agriculture industry often present polarizing and conflicting information about beef production and its implications for the health and well-being of humans, livestock, and the environment. This adds to consumer confusion and influences purchasing behaviors. Using …
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Journal of Applied Communications
Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …
An Experimental Study Investigating The Type Of Data Visualizations Used In Infographics On Participant Recall And Information Recognition, Laura Morgan Fischer, Elizabeth Schroeder, Courtney Gibson, Amber Mccord, Ginger Orton
An Experimental Study Investigating The Type Of Data Visualizations Used In Infographics On Participant Recall And Information Recognition, Laura Morgan Fischer, Elizabeth Schroeder, Courtney Gibson, Amber Mccord, Ginger Orton
Journal of Applied Communications
The concept of agricultural sustainability, specifically sustainable beef production, is not well established, and much misinformation frames this conversation. One way agricultural communicators can educate the public on this controversial topic is through infographics. Scholars have suggested recall, or the mental process of retrieving information from the past, as a technique to understand what someone has comprehended when exposed to new information. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) provides insight into human information processing and recall, and it guided this study’s development. The purpose of this study was to determine the effect various types of data …
"You Know, The South Is A Breeding Ground For Gluttony": A Qualitative Evaluation Of Dissonance Between Christian Beliefs And Eating Habits, Karli S. Yarber, Jefferson D. Miller, Jill Rucker, Lora Walsh
"You Know, The South Is A Breeding Ground For Gluttony": A Qualitative Evaluation Of Dissonance Between Christian Beliefs And Eating Habits, Karli S. Yarber, Jefferson D. Miller, Jill Rucker, Lora Walsh
Journal of Applied Communications
This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little …