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Social and Behavioral Sciences

Journal of Applied Communications

Journal

2023

4.06 Communication campaigns

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Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer Sep 2023

Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer

Journal of Applied Communications

Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …


Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble Jun 2023

Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble

Journal of Applied Communications

Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints …