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Examining The Use Of Social Media Applications By West Virginia Agriculture Producers, Mikayla Rae Hargis

Graduate Theses, Dissertations, and Problem Reports

Social media has become part of the typical individual’s everyday routine, with no exception to those in the agricultural industry. The purpose of this study was to examine social media usage by West Virginia agricultural producers. The population for this study consisted of agricultural producers in West Virginia. The study yielded 44 responses from those who attended the 2022 West Virginia Farm Bureau meeting. An explanatory sequential design methodology was employed for this study. After the initial quantitative phase, a qualitative phase was conducted with producers who use social media in their operations. Based on the results, there is much …