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Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer
Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer
Honors Theses
Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …
An Analysis Of Service-Learning And Applied Anthropology, Danielle Nordbrock
An Analysis Of Service-Learning And Applied Anthropology, Danielle Nordbrock
Honors Theses
People think of others in comparison to themselves, and what they know. Anthropologists study a wide variety of things, this includes all different societies: simple and complex, ancient and modern, and in different locales. The perspective of an anthropologist tends to take on a unique cross-cultural nature, with comparisons oftentimes being central to the research. When anthropologists become engaged in a project and begin their fieldwork they experience a unique sense of understanding from living in such close proximity to another culture.