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Transformative Travel As A Sustainable Market Niche For Protected Areas: A New Development, Marketing And Conservation Model, Isabelle D. Wolf, Gillian Ainsworth, Jane Crowley Jan 2017

Transformative Travel As A Sustainable Market Niche For Protected Areas: A New Development, Marketing And Conservation Model, Isabelle D. Wolf, Gillian Ainsworth, Jane Crowley

Faculty of Social Sciences - Papers (Archive)

Many protected areas worldwide are mandated to provide visitor enjoyment and sustainable heritage conservation but face growing challenges and competition. To satisfy modern aspirational markets, parks must design meaningful experiences delivering long-lasting participant benefits that cultivate visitation rates and a conservation constituency. Transformative travel can deliver such benefits through participants' psycho-physiological transformation but market insights critical for experience development in parks are lacking. Our systematic quantitative review of 126 transformative travel articles provides those insights, linking experiential characteristics, participant traits and motivations to experience outcomes according to five transformative travel typologies pertinent to parks: health and wellness, nature-based physical activity, …


Integration Of Plug-In Electric Vehicles Into Microgrids As Energy And Reactive Power Providers In Market Environment, Abdorreza Rabiee, Hassan Feshki Farahani, Mohammad Khalili, Jamshid Aghaei, Kashem M. Muttaqi Jan 2016

Integration Of Plug-In Electric Vehicles Into Microgrids As Energy And Reactive Power Providers In Market Environment, Abdorreza Rabiee, Hassan Feshki Farahani, Mohammad Khalili, Jamshid Aghaei, Kashem M. Muttaqi

Faculty of Engineering and Information Sciences - Papers: Part A

The concept of electricity markets in the deregulated environment generally refers to energy market and reactive power market is not paid attention as much as it deserves to. However, reactive power plays an important role in distribution networks to improve network conditions such as voltage profile improvement and loss reduction. Plug-in electric vehicles (PEVs) are mobile sources of active and reactive power, capable of being participated in energy market, and also in reactive power market without battery degradation. Active and reactive powers are coupled through the ac power flow equations and branch loading limits, as well as PEVs and synchronous …


Movement Of Garden Plants From Market To Bushland: Gardeners' Plant Procurement And Garden-Related Behaviour, Ren Hu, Nicholas J. Gill Jan 2015

Movement Of Garden Plants From Market To Bushland: Gardeners' Plant Procurement And Garden-Related Behaviour, Ren Hu, Nicholas J. Gill

Faculty of Social Sciences - Papers (Archive)

In Australia, the largest importer of exotic plant species is the gardening industry, and most major environmental weeds originally derive from domestic gardens or nurseries. To provide strategies for weed management, this study aims to clarify two key points on the pathway along which garden plants flow from the market to the natural environment with the help of human activities. These are local residents' procurement of garden plants, and local residents' garden-related behaviour (e.g. leaving organic materials in reserves). We draw on a survey (382 respondents) among Wollongong (New South Wales, Australia) residents whose property has at least one boundary …


Dispatch Strategy To Minimise Uncertainty In Wind Power Generation In The Australian National Electricity Market, Amila Wickramasinghe, Lasantha G. Meegahapola, Ashish P. Agalgaonkar, Sarath Perera Jan 2014

Dispatch Strategy To Minimise Uncertainty In Wind Power Generation In The Australian National Electricity Market, Amila Wickramasinghe, Lasantha G. Meegahapola, Ashish P. Agalgaonkar, Sarath Perera

Faculty of Engineering and Information Sciences - Papers: Part A

2014 ACPE. With increased penetration of wind power, scheduling generators to meet the forecast demand of a power system is becoming an increasingly challenging task for the system operators. Uncertainty associated with the generation expected from wind plants adds to the load demand uncertainty, making it necessary to retain additional reserves to maintain the balance between demand and supply of power. In the Australian national electricity market (NEM), sophisticated wind forecasting techniques are employed to reduce the uncertainty in wind generation. Despite being able to project the contribution of wind power to a reasonable accuracy, wind power plants are currently …


A Relaxation Strategy With Fuzzy Constraints For Supplier Selection In A Power Market, Dien Tuan Le, Minjie Zhang, Fenghui Ren Jan 2013

A Relaxation Strategy With Fuzzy Constraints For Supplier Selection In A Power Market, Dien Tuan Le, Minjie Zhang, Fenghui Ren

Faculty of Engineering and Information Sciences - Papers: Part A

A power market is a special kind of e-markets. In a power market, all trading processes are related to three parties: buyers, suppli- ers and brokers. A broker acts as middlemen between buyers and sup- pliers in a trading process. In a power market, how to select a potential supplier for a buyer through a broker based on the buyer's requirements is a challenging research problem. This paper proposes relaxation strat- egy with fuzzy constraints for supplier selection. The strategy includes three components, i.e., a supplier selection, a fuzzy constraint relaxation, and a decision making. The major contributions of this …


Extending The Use Of Market Orientation: Transforming A Charity Into A Business, Paul A. Chad Jan 2013

Extending The Use Of Market Orientation: Transforming A Charity Into A Business, Paul A. Chad

Faculty of Commerce - Papers (Archive)

Charities play a crucial role within society but are facing growing competition. Adopting a market orientation assists for-profit organisations to improve performance and can potentially also assist charities. This paper examines the under-researched topic of how market orientation can be appropriately introduced into a charity, and the resultant effect upon performance. A charity that introduced market orientation is examined using a discourse transformation framework. Thematic analysis of in-depth interviews of employees identifies how management changed the organisation through use of a three-phase process of new managerialism, professionalism and embedding. Few if any papers have previously examined how management of a …


Biclustering: Overcoming Data Dimensionality Problems In Market Segmentation, Sara Dolnicar, Sebastian Kaiser, Katie Lazarevski, Friedrich Leisch Jan 2012

Biclustering: Overcoming Data Dimensionality Problems In Market Segmentation, Sara Dolnicar, Sebastian Kaiser, Katie Lazarevski, Friedrich Leisch

Faculty of Commerce - Papers (Archive)

Data-driven market segmentation is a popular and widely used segmentation method in tourism. It aims to identify market segments among tourists who are similar to each other, thus allowing a targeted marketing mix to be developed. Typically data used to segment tourists are characterized by small numbers of respondents and large numbers of survey questions. Small samples and numerous questions cause serious methodological problems that have typically been addressed by using factorcluster analysis to reduce the dimensionality of data. Recently, factor-cluster analysis has been shown as an unacceptable solution to the problem of high data dimensionality in segmentation. In this …


Tell Me Who You Think You Are And I Tell You How You Travel : Exploring The Viability Of Market Segmentation By Means Of Travelers' Stated Personality: Insights From A Mature Market (Switzerland), Christian Laesser, Anita Zehrer Jan 2012

Tell Me Who You Think You Are And I Tell You How You Travel : Exploring The Viability Of Market Segmentation By Means Of Travelers' Stated Personality: Insights From A Mature Market (Switzerland), Christian Laesser, Anita Zehrer

Faculty of Commerce - Papers (Archive)

People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian's MBTI variables) of travelers from Switzerland, by performing a data-driven a posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis is complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. We identified four clearly definable segments, which differ in terms of the psychographic traits of the segment members but also in terms of some …


Measuring And Recognizing The Value Of Purchased Goodwill: A Note On Market Value Measurement Method, Indra Abeysekera Jan 2012

Measuring And Recognizing The Value Of Purchased Goodwill: A Note On Market Value Measurement Method, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

Through a review of literature and with conceptual underpinnings, this paper demonstrates that relying on the market value measurement method to ascertain value of purchased goodwill does not contribute to more accurate value of the financial worth of the firm.It argues that the use of market value for the measurement of purchased goodwill for recognition in financial statements is a mere artifact and a response to the contemporary paradigm rather than a measure of the accurate financial worth of purchased goodwill. It demonstrates the need to seek a measurement method that does not impose a transaction as a necessary precondition …


Book Review Of J. L. Collins And V. Mayer (2010) Both Hands Tied: Welfare Reform And The Race To The Bottom Of The Low-Wage Labor Market, Scott Burrows Jan 2012

Book Review Of J. L. Collins And V. Mayer (2010) Both Hands Tied: Welfare Reform And The Race To The Bottom Of The Low-Wage Labor Market, Scott Burrows

Faculty of Arts - Papers (Archive)

Jane L Collins and Victoria Mayer's book, Both Hands Tied: Welfare Reform and the Race to the Bottom of the Low-Wage Labor Market provides a timely analysis on the state of contemporary welfare reform in the USA with a focus on the lives of 33 women in Milwaukee and Racine, Wisconsin, As the book notes, these areas were formerly manufacturing centres but in the recent years have experienced deindustrialization and an emergent service-based economy that continues to have quite dramatic effects on the lives of low-wage workers.


Stock Market And Gdp Growth Volatility Spillovers, Indika Karunanayake, Abbas Valadkhani, Martin O'Brien Jan 2012

Stock Market And Gdp Growth Volatility Spillovers, Indika Karunanayake, Abbas Valadkhani, Martin O'Brien

Faculty of Commerce - Papers (Archive)

This paper examines the interplay between stock market returns and GDP growth rates in four Anglo-Saxon economies located in three separate continents (namely, the US, the UK, Canada and Australia). We analyse the dynamics of cross-country volatility transmission across these countries by using quarterly data from 1959 to 2010 and a multivariate GARCH model. Country specific cross-mean spillovers from GDP growth to stock market returns exist only from the US growth towards its stock market, while country specific cross-mean spillovers from stock market returns towards GDP growth exist in both the US and Australia. The US economy influences all three …


Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jan 2011

Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

We undertook a project to develop a psychometrically sound instrument measuring adolescent sun-related behavior for use in the evaluation of a social marketing program. During the preliminary stages, we conducted a pilot study to test the face validity of the instrument with adolescents. Think-aloud sessions were completed with 24 adolescents. Results identified gaps in our understanding of adolescent sun-related behavior. Adolescents interpreted 'tanning' as specifically lying at the beach in the sun, however also reported behaviours to 'get a bit of sun', suggesting adolescents and researchers have different interpretations of key terms. The study highlights that use of the think-aloud …


Market Mechanisms, Ecological Sustainability And Equity, Sharon Beder Jan 2011

Market Mechanisms, Ecological Sustainability And Equity, Sharon Beder

Faculty of Arts - Papers (Archive)

Economists are commonly asked for advice on environmental policy. In Australia, for example, it was economist Ross Garnaut who was asked to prepare the major report on climate change policy. Not surprisingly, economists tend to advocate market mechanisms to achieve environmental protection. But can market mechanisms aim to maximise economic efficiency rather than environmental effectiveness or equity.


The Crisis Of Petro-Market Civilization: The Past As Prologue?, Timothy Dimuzio Jan 2011

The Crisis Of Petro-Market Civilization: The Past As Prologue?, Timothy Dimuzio

Faculty of Arts - Papers (Archive)

Summary Current patterns of high-energy intensive development are not sustainable on account of two major challenges that threaten the social reproduction of this civilization: peak oil and global warming. This chapter seeks to probe the dimensions of this looming crisis at the heart of 'petro-market civilization' by foregrounding the links between energy and social reproduction. In doing so, the chapter makes two interrelated arguments. First, I argue not only that the age of fossil fuels is an exceptional one but also that the discovery and use of fossil fuels have been crucial to the deepening and extension of an incipient …


The Relation Of Intellectual Capital Disclosure Strategies And Market Value In Two Political Settings, Indra Abeysekera Jan 2011

The Relation Of Intellectual Capital Disclosure Strategies And Market Value In Two Political Settings, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

Purpose – The purpose of this paper is to investigate whether the political setting (civil war versus temporary truce) in a country has an influence on firms' current narrative, visual, and numerical intellectual capital disclosure being included in the current market value of equity. Design/methodology/approach – Using content analysis for data generation, this study identifies narrative, visual, and numerical intellectual capital disclosure in firms' annual reports. Financial data were obtained from firms' annual reports and the stock exchange. Fixed effect panel regression was conducted separately for the civil war period and temporary truce period. Findings – The paper finds that …


Inter-Firm Collaboration In Australian Telecom Market, Aimee Zhang, Charles Harvie Jan 2010

Inter-Firm Collaboration In Australian Telecom Market, Aimee Zhang, Charles Harvie

Faculty of Commerce - Papers (Archive)

The Australian telecommunications market is a typical mature market in a developed country. This paper gives an overview of the Australian telecommunication market’s development, industry structure, major components and contributions, major firms, key government agencies and organizations in this market. The history and development process of the Australian telecommunications market is, like most telecom markets in the world, one from monopoly to limited competition, from state ownership to market driven and from closed to open. To study inter-firm collaboration types, benefits, and barriers, a qualitative interview was conducted to collect real industry data from different sectors. Face-to-face interviews were adopted …


Capital Structure And Its Implications: Empirical Evidence From An Emerging Market In South Asia, Athula S. Manawaduge, Anura De Zoysa, Palli Mulla K A Chandrakumara Jan 2010

Capital Structure And Its Implications: Empirical Evidence From An Emerging Market In South Asia, Athula S. Manawaduge, Anura De Zoysa, Palli Mulla K A Chandrakumara

Faculty of Commerce - Papers (Archive)

Using panel data regression analysis for a sample of 171 companies, this paper examines the implications of capital structure of corporate entities in an emerging market, Sri Lanka. The results demonstrate that most of the Sri Lankan firms finance their operations with short-term debt capital as against the long-term debt capital. It provides strong evidence to indicate that debt capital has a negative impact on firm performance. The study also found a significant negative relationship between tangibility and performance indicating inefficient utilization of non-current assets. The negative performance implications associated with over-utilization of short-term debts and the under-utilization non-current assets …


Methodological Reasons For The Theory/Practice Divide In Market Segmentation, Sara Dolnicar, Katie Lazarevski Jan 2009

Methodological Reasons For The Theory/Practice Divide In Market Segmentation, Sara Dolnicar, Katie Lazarevski

Faculty of Commerce - Papers (Archive)

A theory/practice divide exists in market segmentation. The main reasons are the focus of academic studies on statistical techniques, and managers' lack of understanding of fundamental segmentation basics (Dibb 2005; Greenberg and McDonald 1989). To date, only one study has explored methodological reasons for the theory/practice divide: Dibb and Simkin 1994. We extend their work by: (1) detailing key methodological aspects likely to cause difficulties in translating segmentation findings into managerially useful information, and (2) empirically investigating specific research questions about methodology-induced reasons for the theory/practice divide derived from both theory and the propositions of previous studies. Results indicate a …


Not Just Any Volunteers: Segmenting The Market To Attract The High Contributors, Melanie J. Randle, Sara Dolnicar Jan 2009

Not Just Any Volunteers: Segmenting The Market To Attract The High Contributors, Melanie J. Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use of marketing techniques to attract volunteers. Not only are organizations attempting to attract more volunteers but increasingly the focus is shifting to attracting the right type of volunteers, or those who will contribute the most hours. This study segments the volunteering market by number of hours contributed in the past 12 months, and identifies significant differences between the characteristics of high-contribution and low-contribution volunteers. High-contribution volunteers are found to (a) exhibit distinctive sociodemographic characteristics; (b) have a greater number, and broader range, of motivations for …


The Effects Of Currency Appreciation On Share Market Return: Ardl Approach, Gary G. Tian, Shiguang Ma Jan 2009

The Effects Of Currency Appreciation On Share Market Return: Ardl Approach, Gary G. Tian, Shiguang Ma

Faculty of Commerce - Papers (Archive)

This study employs the ARDL cointegrating approach to examine the impact of financial liberalization on the relationships between three Chinese main bilateral exchange rates and its share market performance. We discovered that a long-term equilibrium relationship measured by cointegration has emerged between the exchange rate of the RMB against the Japanese Yen and, to a lesser extent, the exchange rate against both the US dollar and Hong Kong dollar and the Shanghai Composite Index since 2005 when the Chinese exchange rate regime changed from a peg system to a more flexible managed floating system. We found that the exchange rate …


Smoke And Mirrors: Nutrition Content Claims Used To Market Unhealthy Food, Bridget Kelly, Libby Hattersley, Lesley King, Vicki Flood Jan 2009

Smoke And Mirrors: Nutrition Content Claims Used To Market Unhealthy Food, Bridget Kelly, Libby Hattersley, Lesley King, Vicki Flood

Faculty of Health and Behavioural Sciences - Papers (Archive)

Nutrition content claims are statements that relate to the presence or absence of nutrients, energy or biologically active substances in food. Currently in Australia, food manufacturers are permitted to make nutrition content claims as long as they can substantiate that the food component is present at the claimed levels, that is, that the claim is honest and true. Nutrition content claims can be used by food manufacturers to market food products, whereby positive nutritional attributes are emphasised to exaggerate the nutritional quality or health benefit of the product. In this way, nutrition-related claims can be misleading, with manufacturers able to …


Financial Crises And Stock Market Volatility Transmission: Evidence From Australia, Singapore, The Uk, And The Us, Indika Karunanayake, Abbas Valadkhani, Martin J. O'Brien Jan 2009

Financial Crises And Stock Market Volatility Transmission: Evidence From Australia, Singapore, The Uk, And The Us, Indika Karunanayake, Abbas Valadkhani, Martin J. O'Brien

Faculty of Commerce - Papers (Archive)

With the globalization of international trade and finance, the interaction between international financial markets has increased markedly. Therefore, this paper examines the nature of interaction between stock market returns and their volatility, with a particular focus on the global financial crises in 1998 and 2008 for Australia, Singapore, the UK, and the US. This study applies multivariate generalised autoregressive conditional heteroskedasticity (MGARCH) model with dummy variables for weekly data spanning from January 1992 to June 2009. Based on the results obtained from the mean return equations, we could not find any significant impact on returns arising from 1998 and 2008 …


Call Auction Transparency And Market Liquidity: The Shanghai Experience, Dionigi Gerace, Gary G. Tian, Willa Hua-Qing Zheng Jan 2009

Call Auction Transparency And Market Liquidity: The Shanghai Experience, Dionigi Gerace, Gary G. Tian, Willa Hua-Qing Zheng

Faculty of Commerce - Papers (Archive)

On July 1 2006, the Shanghai Stock Exchange (SHSE) changed its pre-market openingauction system from an entirely black box into a more transparent system with indicativeauction prices, indicative equilibrium volume and indicative unexecuted volumedisseminated in real time throughout the pre-opening period. This paper use the naturalexperiment offered by SHSE to investigate the impact of opening call transparency onmarket liquidity. The dynamics of the opening process and its impact on trading activityfor the rest of the day is of interest to traders because traders can either cluster their tradesduring the non-trading period or withhold their orders until the market opens. We …


Understanding The Australian Environmental Volunteering Market: A Basis For Behavioural Change And A Sustainable Future, Melanie J. Randle, Sara Dolnicar Jan 2009

Understanding The Australian Environmental Volunteering Market: A Basis For Behavioural Change And A Sustainable Future, Melanie J. Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need to take personal responsibility for the environment and change their behaviour. Environmental volunteering organisations play a key role in this process: they create opportunities for individuals to improve their natural environment, they facilitate behavioural change. Successful facilitation of behavioural change requires in-depth understanding of the environmental volunteering market to identify those individuals most likely to volunteer, compete successfully and create targeted, motivating marketing campaigns. The present study (1) assesses the usefulness of a novel method (PBMS) to explore volunteering markets, and (2) provides insight into …


Segmenting The Senior Travel Market By Means Of Travel Motivation - Insights From A Mature Market (Switzerland), Philipp E. Boksberger, Christian Laesser Jan 2008

Segmenting The Senior Travel Market By Means Of Travel Motivation - Insights From A Mature Market (Switzerland), Philipp E. Boksberger, Christian Laesser

Faculty of Commerce - Papers (Archive)

The paper reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by …


Predicting Packaged Holiday Purchases: The Case Of A Mature Market (Switzerland), Christian Laesser Jan 2008

Predicting Packaged Holiday Purchases: The Case Of A Mature Market (Switzerland), Christian Laesser

Faculty of Commerce - Papers (Archive)

Tour operators in Europe and Switzerland face multiple challenges. Yet, against all expectations, they more or less manage to maintain their overall market share. This paper explores why this is so by exploring determinants which predict packaged holiday purchases (as opposed to independent travel) by means of a binary logistic regression. The case is a mature outbound market — Switzerland. The results somewhat contrast with previous research, and reveal that choosing a packaged holiday cannot be predicted by socio-demographics, but rather by a given travel situation. Lack of familiarity with the destination, small travel groups, the travel motivations diversion/experience of …


Call Auction Transparency And Market Liquidity, Evidence From The Shanghai Stock Exchange, Gary G. Tian, Dionigi Gerace, Alex Frino Jan 2008

Call Auction Transparency And Market Liquidity, Evidence From The Shanghai Stock Exchange, Gary G. Tian, Dionigi Gerace, Alex Frino

Faculty of Commerce - Papers (Archive)

This paper examines the impact of pre-trade information transparency in pre-open call auction on market liquidity on the Shanghai Stock Exchange (SHSE). We examine the natural experiment affected by the Shanghai Stock Exchange in July 2006 when it changed its pre-open auction algorithm from an entirely black box into a limited transparent system with a closed order book. We find that the increase in pre-trade information transparency coincides with a statistically significant reduction in spread at the best quotes. The reduction in spread persists even after controlling for known determinants of depth. Furthermore, there is also evidence of a statistically …


Empirical Analysis Of The Uae Stock Market Volatility, Sami Khedhiri, Naeem Muhammad Jan 2008

Empirical Analysis Of The Uae Stock Market Volatility, Sami Khedhiri, Naeem Muhammad

Faculty of Commerce - Papers (Archive)

Financial market volatility of developed economies have been studied extensively since the 1987 stock market crash as well as the volatility of the East Asian stock markets after the East Asian financial crisis. However the volatility characteristics of the financial markets in the Middle East are far from being thoroughly analysed despite their tremendous growth in recent years. The purpose of this paper is twofold. First, we investigate the volatility characteristics of the UAE stock markets measured by fat tail, volatility clustering, and leverage effects, in order to explore a parsimonious model for the UAE stock market and predict its …


The Impact Of Knowledge Management Infrastructure On Organisational Competitiveness In A Confucian-Socialist Market Economy, Thi Nguyet Q. Nguyen, Philip A. Neck, Thanh Hai Nguyen Jan 2008

The Impact Of Knowledge Management Infrastructure On Organisational Competitiveness In A Confucian-Socialist Market Economy, Thi Nguyet Q. Nguyen, Philip A. Neck, Thanh Hai Nguyen

Faculty of Commerce - Papers (Archive)

The critical role of knowledge management (KM) in achieving and sustaining a competitive advantage (CA) has been strongly emphasised in the extant literature. However, most previous studies were conceptually grounded and empirically examined in advanced, developed and newly industrialised countries and from a large company perspective. Meanwhile, little attempt has been made to address the relative importance of different factors constituting the organisational KM infrastructure capability in the context of Asian emerging, less developed countries such as Vietnam where a socialist market economy, a Confucian culture and a majority of small and medium sized enterprises currently exist. By adopting a …


Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo Jan 2007

Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo

Faculty of Commerce - Papers (Archive)

Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as …