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Social and Behavioral Sciences

University of Wollongong

Faculty of Health and Behavioural Sciences - Papers (Archive)

2009

Approach

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A Botanical Approach To Managing Obesity, Dilip Ghosh Jan 2009

A Botanical Approach To Managing Obesity, Dilip Ghosh

Faculty of Health and Behavioural Sciences - Papers (Archive)

metabolic syndrome in check like obesity. There are few drugs in the market to ameliorate or prevent obesity but there are the costs, efficacy and side effects to consider. For centuries people across the countries have been using natural products and plant based dietary supplements for weight control. The current review will consists of one South Asian herb, Garcinia cambogia and one Chinese herb, Magnolia officinalis.


Where's The Harm? A Social Marketing Approach To Reframing 'Problem' Drinking Cultures, M Carrigan, Andrew Lindridge, S Macaskill, D Eadie, R Gordon, D Heim Jan 2009

Where's The Harm? A Social Marketing Approach To Reframing 'Problem' Drinking Cultures, M Carrigan, Andrew Lindridge, S Macaskill, D Eadie, R Gordon, D Heim

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol consumption is often linked to a broad range of social and health problems, yet alcohol also plays a fundamental role in social bonding between people. This paper considers the potential of social marketing to contribute to alcohol consumption reduction and reframe social norms that encourage ‘problem’ drinking. Based on qualitative research with a variety of Scottish drinkers, the paper emphasises how and why a better understanding of the culturally bound meanings of alcohol (e.g. social identity, self-concept) are of crucial importance to inform any social marketing approach to reframing excessive drinking.