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Consumers And Citizens In The Global Agrifood System: The Cases Of New Zealand And South Africa In The Global Red Meat Chain, Keiko Tanaka, Elizabeth Ransom

Sociology and Anthropology Faculty Publications

This chapter aims to show that the process of changing rules within the capitalist market system, specifically meat safety governance reform in New Zealand and South Africa, raises profound obstacles for human agency, yet opens new spaces for conceptualizing who participates in promoting change. Agency and structure are complex concepts with dueling tensions that alter the form and substance (as Wright and Middendorf argue in their Introduction to this volume) of individual and collective action in the red meat commodity chains of these two countries. We show that, far from being monolithic, the ways in which capitalism and a changing …