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Social and Behavioral Sciences

University of New Hampshire

Theses/Dissertations

2021

Choice experiment

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Consumer Preferences Of Solar Systems In Boston And Atlanta: A Choice Experiment, Sam Mabile Jan 2021

Consumer Preferences Of Solar Systems In Boston And Atlanta: A Choice Experiment, Sam Mabile

Honors Theses and Capstones

Creating a cleaner energy grid has become a hot topic over the past 20 years, as the effects of fossil fuels on our planet has become clearer. The solar market in the US has exploded over the past 10 years, with an average annual growth rate of about 42% (Solar Industry Research Data, 2020). Choice experiments are often conducted to better understand consumers preferences towards products or characteristics of products. In this study, data of a choice experiment in a survey of residents in Boston and Atlanta regarding preferences for attributes of household solar energy collecting system are …