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An Explication And Test Of Communication Network Content And Multiplexity As Predictors Of Organizational Identification, Betsy Wackernagel Bach, Connie Bullis

Communication Studies Faculty Publications

Communication network research has been criticized for being based on an atheoretical method with little explanatory power. Research on organizational identification (OI), although theoretically rich, has been criticized for the paucity of research which examines the relationship between identification and communication. This research used OI as a theoretical framework from which to study communication networks. Incoming graduate students from three communication departments specified the content and patterns of their communication with members of their respective departments and indicated their organizational identification at three points in time during their first academic year. Results indicate that (a) multiplex communication relationships are positively …