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Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Honors Undergraduate Theses
The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …
The Student Debt Crisis And Political Polarization In The Millennial Generation, Dylan Wallace
The Student Debt Crisis And Political Polarization In The Millennial Generation, Dylan Wallace
Honors Undergraduate Theses
According to the Pew Research Center, the modern wave of political polarization began in 1994, and is the strongest today than it has ever been during the 23-year period. (2007) Polarization in the US party system is evidenced by several factors including: growing consistent partisan views, partisan antipathy, ideological bubbles, growing difference in preferences, a shrinking political center, and the lack of political compromise. (Pew Research Center 2014) The question I attempt to answer in this thesis is on the factors associated with political polarization within the millennial generation. One of the most pressing issues to this generation is what …
The Relationship Between Millennials' Attitudes Towards The United States And Their Goals And Personal Constructs, Angelica M. Hernandez
The Relationship Between Millennials' Attitudes Towards The United States And Their Goals And Personal Constructs, Angelica M. Hernandez
Honors Undergraduate Theses
The purpose of this study was to examine various aspects of Millennials' attitudes related to their beliefs about the United States and in the context of their personal, career, and family goals and ethnic identity. Another purpose of this study was to determine if selected personality variables would predict attitudes toward the United States. It was found that Millennials who held positive attitudes toward the United States in terms of being a viable country for them also had relatively clear and developed personal, career, and family goals. Moreover, three personality variables—resiliency, optimism, and (inversely) cynicism significantly contributed to Millennials' views …