Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 9 of 9

Full-Text Articles in Entire DC Network

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema Dec 2022

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …


Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni Dec 2022

Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni

Journal of Indonesian Tourism and Policy Studies

Today's social media is used for various needs. Its nature is easily accessible and can penetrate space and time, making social media the main platform for sharing information or even selling products. Along with the massive use of social media, currently, users can not only use social media as an information-sharing platform but can also monetize their accounts through a variety of content that is presented. In recent years, the world of social media, especially YouTube, has been quite busy with content owned by monetized wildlife by public figures and celebrities. Wild animals are defined as animals or animals that …


Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila Aug 2022

Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila

Jurnal Komunikasi Indonesia

This article explores how the emergence of the online community of motherhood on social media can become a medium of counter-hegemony against the discourse of motherhood. The concept of “ibuism” as a picture of an ideal mother’s parenting form in Indonesia is justified as the standard of a “good mother” that has been socially constructed for a long time. The dominant discourse has been internalized from generation to generation by Indonesian women. However, this discourse negates other narratives that are important for women. Therefore, the online motherhood community on social media emerged to overcome these challenges and mobilize women to …


Diversity Of Gay Identity And Gender Expression On Social Media, Nadissa Fadhila Aug 2022

Diversity Of Gay Identity And Gender Expression On Social Media, Nadissa Fadhila

Jurnal Komunikasi Indonesia

The purpose of this research is to provide perspective on being a gay in Indonesia and his point of view on how he tries to express his diverse identities through social media Instagram. Also, how he tries to be unattached from the negative profiling and imagery of being a gay that exists in society in Indonesia. The focus of this research is the practice of posting and uploading content on Instagram from Magistus Miftah, an Indonesian fashion designer. This research is qualitative research with descriptive design and social semiotics analysis. This research concludes that the gender expression that Magistus Miftah …


Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati Jun 2022

Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati

Jurnal Administrasi Bisnis Terapan (JABT)

The technology that is currently developing brings several creative industries in Indonesia, including the coffee shop and cafe business. In increasing brand awareness in order to compete, it is necessary to use marketing communication strategies, including through the use of direct and digital marketing trends, especially the use of social media channels. Among the many choices of social media channels, Instagram is the choice for one of the cafes in the city of Depok, West Java, to use marketing communication strategies to increase brand awareness, which is currently at the brand recognition stage. This study aims to determine the coffee …


Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini Jun 2021

Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini

Journal of Indonesian Tourism and Policy Studies

This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the …


The Role Of Social Media In The Marketing Strategy In The Hotel Indonesia Group, Rifa Annisa, Anisatul Auliya Jun 2020

The Role Of Social Media In The Marketing Strategy In The Hotel Indonesia Group, Rifa Annisa, Anisatul Auliya

Journal of Indonesian Tourism and Policy Studies

This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most …


Masyarakat Jejaring, Media Sosial, Dan Transformasi Ruang Publik: Refleksi Mengenai Fenomena Arab Spring Dan “Teman Ahok”, Satya Anggara, Herdito Sandi Pratama Dec 2019

Masyarakat Jejaring, Media Sosial, Dan Transformasi Ruang Publik: Refleksi Mengenai Fenomena Arab Spring Dan “Teman Ahok”, Satya Anggara, Herdito Sandi Pratama

Paradigma: Jurnal Kajian Budaya

The information technology revolution has produced a network society that Manuel Castells characterizes as space of flows and timeless time. Network logic is inclusive to various dimensions of human life and is exclusive to those who are not involved in the network. In a network society the public sphere is expanding, dynamic and increasingly interactive due to the Internet mediation. The transformation of public space also spreads political power amongst the public. An example is the birth of various volunteer groups that have extensive networks in a short time without face-to-face processes. There have also been various attempts to embrace …


Social Media Utilization In Universitas Indonesia Library, Dinda Ayunindia Putri Apr 2019

Social Media Utilization In Universitas Indonesia Library, Dinda Ayunindia Putri

Jurnal Ilmu Informasi, Perpustakaan dan Kearsipan

This research discusses social media utilization activities held in the UI Library as a promotional tool. The purpose of this study is to describe social media use by UI Library. The research applies the qualitative approach and case study method. Informants were chosen by using a purposive sampling technique. Results show that UI Library has utilized social media in the form of Twitter and Instagram as a means to promote the collections, services, or even the facilities there. The library also used social media to collect users’ responses, either recommendations or complaints, which were taken as evaluation materials for service …