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Group Dynamics, Donelson R. Forsyth
Group Dynamics, Donelson R. Forsyth
Donelson R. Forsyth
Offering the most comprehensive treatment of groups available, Group Dynamics, sixth edition, combines an emphasis on research, empirical studies supporting theoretical understanding of groups, and extended case studies to illustrate the application of concepts to actual groups. This best-selling book builds each chapter around a real-life case, drawing on examples from a range of disciplines including psychology, law, education, sociology, and political science. Tightly weaving concepts and familiar ideas together, the text takes students beyond simple exposure to basic principles and research findings to a deeper understanding of each topic.
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
Ron T. Brown
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …