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What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design And Argument Quality On Source Credibility, Luke David Salomone
What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design And Argument Quality On Source Credibility, Luke David Salomone
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When evaluating information online or offline, two important aspects are considered by readers: the credibility of the source and the quality of the argument. It is well known that strong arguments are more persuasive than weak arguments of the same length (Petty and Cacioppo, 1984), and recent research has shown that in an online environment source credibility is determined by the reader in part by the design aspects of website (Lowry et al., 2013). Using a 2 (website quality: good vs bad) x 2 (argument quality: strong vs weak) ANCOVA with need for cognition (NFC) and disposition to trust as …