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Social and Behavioral Sciences

Clemson University

2012

Twitter

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Colleges’ And Universities’ Use Of Twitter: A Content Analysis, Darren Linvill, Sara E. Mcgee, Laura K. Hicks Nov 2012

Colleges’ And Universities’ Use Of Twitter: A Content Analysis, Darren Linvill, Sara E. Mcgee, Laura K. Hicks

Publications

This study explored how colleges and universities are employing Twitter, a popular micro-blogging tool. Using Kent and Taylor's principles of dialogic communication, a content analysis was performed on individual tweets (n = 1130) from 113 colleges and universities. Tweets were coded for whether or not they met each principle of dialogical communication and why. It was found that institutions are not employing Twitter in a dialogic way and they are, instead, employing it primarily as an institutional news feed to a general audience. The implications of this finding are discussed.


Finding Multi-Centers: Using Crowd-Sourcing Technologies To Define Communities Of Landscape Architecture, Geoffrey Taylor May 2012

Finding Multi-Centers: Using Crowd-Sourcing Technologies To Define Communities Of Landscape Architecture, Geoffrey Taylor

All Theses

This paper presents findings from website-based analytics identifying social and geographic topic hotspots within the fields of architecture, landscape architecture, and urban design. Three crowd-sourced surveys are utilized to record thousands of user's topic interests and pinpoint locations on a global scale. Topics include projects, research, visualization, sustainability, and competitions within architecture, landscape architecture, and urban design. The surveys also identify user locations, topics of interest, day and time of contact, social sharing, and user demographics. The goal of the research is to understand the online social structure and responses of groups involved with developing the built environment. These professionals …