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A Consumer Neuroscience Study Of Conscious And Subconscious Destination Preference, Thomas Zoëga Ramsøy, Noela Michael, Ian Michael
A Consumer Neuroscience Study Of Conscious And Subconscious Destination Preference, Thomas Zoëga Ramsøy, Noela Michael, Ian Michael
All Works
© 2019, The Author(s). In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need. Tourism represents a consumer behavior that is related to a more complex decision-making process, involving a stronger relationship with a future self, and choices typically being of a higher level of involvement and of a transformational type. The aim of this study was to test whether direct emotional and cognitive responses to travel destination would be indicative of …
Consumer Preferences For Sustainable Rice Practices In Nigeria, Glory Esohe Okpiaifo
Consumer Preferences For Sustainable Rice Practices In Nigeria, Glory Esohe Okpiaifo
Graduate Theses and Dissertations
Improving the sustainability of rice production is important given its position as a global staple and its environmental footprint. The adoption of sustainable practices can generate positive externalities such as lower environmental pollution and improved working conditions for rice industry workers that could be capitalized via the design of consumer-based marketing strategies. The Sustainable Rice Platform (SRP) initiative aims at advancing the adoption of sustainable practices in rice production. We assess consumers’ perceptions of the SRP sustainability indicators using the Best-Worst Scaling approach to rank SRP sustainability attributes according to their preference shares and examine the effects of demographic characteristics …
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Health Care's Market Bureaucracy, Allison K. Hoffman
Health Care's Market Bureaucracy, Allison K. Hoffman
All Faculty Scholarship
The last several decades of health law and policy have been built on a foundation of economic theory. This theory supported the proliferation of market-based policies that promised maximum efficiency and minimal bureaucracy. Neither of these promises has been realized. A mounting body of empirical research discussed in this Article makes clear that leading market-based policies are not efficient — they fail to capture what people want. Even more, this Article describes how the struggle to bolster these policies — through constant regulatory, technocratic tinkering that aims to improve the market and the decision-making of consumers in it — has …