Digital Commons Network^™

How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci

Wayne State University Dissertations

The current landscape of Americans’ civic engagement has changed and taken new forms that are strongly impacted by the internet and social media communication. This dynamic can potentially influence nonprofit organizational effectiveness and nonprofit public relations strategies, yet it lacks in-depth scholarly investigation and understanding. Therefore, this dissertation sought to understand public support behaviors from the general population toward nonprofits, considering four different modes of civic engagement activities and three geographic levels of nonprofit organizations. Specifically, this dissertation introduced a conceptual model to explain individual factors that lead Americans to engage in online and offline advocacy and activism through and …