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Cultivating Transmedia Storytelling: Real World Perceptions Derived From Popular Media, Tabitha Lynn Cassidy

Wayne State University Dissertations

With continued interest in media convergence, transmedia storytelling is as prevalent to communication studies as ever. However, research into the effects of transmedia storytelling remains scarce. Looking at the difference between heavy and light viewers, cultivation theory purports that those who more frequently view violent programming on television are more likely to think the world is a violent place. As of writing, such effects have not yet been extended to transmedia storytelling. This dissertation fills in those gaps in research by examining the cultivation effects of transmedia storytelling usage on participants. First, the main themes or messages of content within …