Digital Commons Network^™

A Player’S Sense Of Place: Computer Games As Anatopistic Medium, Kristopher John Purzycki

Theses and Dissertations

This project works to understand how open-world computer games help generate a sense of place from the player. Since their development over a half century ago, computer games have primarily been discussed in terms of space. Yet the way we think about space today is much different than how those scientists calculated space as a construction of time, mass, and location. But as computer games have evolved, the language has failed to accommodate the more nuanced qualities of game spaces. This project aims at articulating the nuances of place through phenomenological methods to objectively analyze the player experience as performed …

“Where Are We Now?” The Image Construction Of Arabs And Muslims In Bodyguard, Safa K. Khairy

Theses and Dissertations

Over the past decade Arab and Muslim representations in the media have been either negative or overly simplified as a way to avoid criticism from watchdog groups. Arab and Muslim culture is viewed by the mainstream Western perspective as different, and inferior. According to Edward Said this divide and hierarchy between Eastern and Western comes through the process of Othering and is at the heart of Orientalism. This thesis investigates how Arabs and Muslims are Othered through a case study of the successful BBC television series Bodyguard.

Bodyguard presents the British government and police force attempting to stop various terrorist …

Media And Parents: Socializing Factors Of Relational Aggression, Kjersti Maye Summers

Theses and Dissertations

Exposure to relational aggression in various contexts has been found to predict relationally aggressive behavior in adolescents. Past research has examined socializing factors of relational aggression separately. The current study expounds upon this research by looking at three important contexts for socialization of relational aggression during adolescence together: media relational aggression, parental psychological control, and couple relational aggression. Specifically, this study looked at how these different socializing factors combine to predict relational aggression. Participants consisted of 423 adolescents and their parents. A person-centered approach was used to determine different profiles. Latent profile analysis found three profiles, including "average" (78%), "high …

Examining The Relationship Between Media Consumption And Kenya's Political Culture, Gilbert Kipkoech

Theses and Dissertations

Using data collected from 206 participants, this country-specific study examines the relationship between media consumption and Kenya’s political culture. Political scientists and communicators contend that political culture encompasses several aspects. In this study, only four aspects of a country’s political orientations (culture) and its relationship with the media are examined (a) Political participation, (b) political trust, (c) patriotism, and (d) inter-ethnic attitudes. Drawing on past research, the study establishes a link between media use and political attitudes and behaviors of the Kenyan people, operationalized in the study as the political culture. While the literature is divided on whether the media …

"Fotografia Si Kanal Komunikimi I Mediave Me Publikun", Anisa Rada

Theses and Dissertations

Ky punim trajton mënyrat e komunikimit të mediave me audiencat e tyre, përmes fotografisë. Si mjet dhe formë shprehëse e komunikimit, fotografia arrin që të tërheqë vëmendjen dhe të ndikojë në krijimin e opinionit për ngjarjet për të cilat raportojnë mediat e shkruara. Ajo nuk është vetëm mjet shoqërues i tekstit, por njëri nga elementët kryesorë përbërës të strukturës së mesazhit që përcjellë përmbajtja mediatike tek qytetarët. Në këtë kontekst, fokusi specifikisht do të jetë tek shtjellimi i aspektit teorik, që nga sqarimi i nocionit të fotografisë në media dhe historikut të saj, deri tek analizimi i rasteve konkrete të …

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …