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The Effects On Memory And Self-Reported Behaviour Of Four Types Of Information About Water Conservation, Brigit A. Cosgrove
The Effects On Memory And Self-Reported Behaviour Of Four Types Of Information About Water Conservation, Brigit A. Cosgrove
Theses: Doctorates and Masters
Education campaigns conducted by water management agencies are intended to motivate people to conserve water. However, there has been little research to determine what kind of information best achieves this goal. Four types of information partly based on Stem, Dietz and Kalof's (1993) social-psychological model of environmental value orientations were examined in this study: action information about ways to conserve water; abstract factual information about water and its use; anthropocentric information about how people are affected by water use; and ecocentric information about how the environment is affected by water use. Using cluster sampling techniques 160 participants were selected from …