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“Not For Casual Readers:” An Evaluation Of Digital Data From Virginia Archaeological Websites, Mark Antony Freeman
“Not For Casual Readers:” An Evaluation Of Digital Data From Virginia Archaeological Websites, Mark Antony Freeman
Masters Theses
Archaeological data dissemination is complicated by the need to serve disparate audiences, each of which has different data needs. This study examined the websites of 148 Virginia institutions identified as having archaeological collections or data, and used content analysis to see how they supported characteristics of scholarly publishing, open data and public outreach. Archaeologists are increasingly looking for comparative data sets for research needs, with professional ethics and a desire for public engagement encouraging data sharing. However this analysis suggests that, while there are some exemplary websites, much of the archaeological record remains publicly inaccessible. The majority of websites examined …
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
Masters Theses
This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …