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Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde
Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde
LSU Master's Theses
ABSTRACT
For more than 30 years, college administrators and health communicators have used binge drinking prevention campaigns on university campuses to deter students from this dangerous and life-threatening habit.
Despite the prevalence of such campaigns (Wechsler, Seibring, Liu & Ahl, 2004), binge drinking remains the top public health threat for this population (Wechsler, Dowdall, Davenport, & Castillo, 1995).
In this study, the researcher conducted an experiment using fear appeals to see if these messages were more effective than social norms messages, which are often used in college binge drinking prevention campaigns (Real & Rimal, 2007), at prompting higher message credibility …