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Simo: Modeling And Measuring The Relationships Between Strategy, It/Mission Alignment Maturity And Nonprofit Organizational Outcomes, Kelly Ann Trusty
Simo: Modeling And Measuring The Relationships Between Strategy, It/Mission Alignment Maturity And Nonprofit Organizational Outcomes, Kelly Ann Trusty
Dissertations
The purpose of this study was twofold: (1) to adapt Croteau and Bergeron’s (2001) Information Technology Trilogy model and Luftman’s (2000) Strategic Alignment Maturity Model to the nonprofit sector and (2) to combine the adapted models with Miles and Snow’s (1978) strategy typology model and organizational performance measures based on McLaughlin and Jordan’s (2010) logic model to test a proposed model that examines the relationships between strategy typology, IT alignment maturity and organizational performance in nonprofit organizations. A cross-sectional survey design was implemented. One thousand, eight hundred and six organizations that had received grants from Indiana Community Foundations between 2009 …
Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter
Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter
Honors Theses
Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …