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Social and Behavioral Sciences

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University of Wollongong

2011

Accounting

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Red Queen Takes White Knight: The Commercialisation Of Accounting Education In Australia, Edmund W. Watts, Carol J. Mcnair, Graham D. Bowrey Jan 2011

Red Queen Takes White Knight: The Commercialisation Of Accounting Education In Australia, Edmund W. Watts, Carol J. Mcnair, Graham D. Bowrey

Faculty of Commerce - Papers (Archive)

Purpose - This paper investigates the consequences of the commercialisation of Australian universities. It also provides a theoretical framework which focuses this action. Design / methodology - The Red Queen scenario posits that organisations that are more active than their rivals (they run faster) improve their competitive positions and increase their performance. However, organisations that are more sluggish (they run slower) experience negative performance consequences. This paper examines this process using the new institutional theory against the backdrop of the quest for increased international student numbers, higher international ranking and international accreditation. Findings - Using data from the 2011 Excellence …