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Norms, Donelson R. Forsyth

Jepson School of Leadership Studies articles, book chapters and other publications

Consensual standards that describe what behaviors should and should not be performed in a given context are called social norms. They prescribe the socially appropriate way to respond in the situation - the "normal" course of action - as well as proscribing actions to avoid if at all possible. Social norms, in contrast to statistical norms or general expectations based on intuitive base rates for behavior, include an evaluative component. People who do not comply with the norms of a situation and cannot provide an acceptable explanation for their violation are evaluated negatively. This condemnation can include hostility, pressure to …