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How Social-Class Background Influences Perceptions Of Political Leaders, Crystal L. Hoyt, Brenten H. Deshields

Psychology Faculty Publications

n this research, we contribute to a nascent literature examining how cues to social class can guide voters' political judgments. Drawing upon and merging a voting-cues framework with the stereotype-content model, we test predictions that, relative to those from high-class backgrounds, candidates from lower- and working-class backgrounds will be perceived to be more ideologically liberal, warmer, and will be evaluated more positively. We test these predictions across four experimental studies (NStudy1 = 200; NStudy2 = 537; NStudy3 = 352; NStudy4 = 654) employing a candidate-evaluation paradigm; participants were presented with basic candidate background information, including cues to candidate …