Digital Commons Network^™

Localizing Content: The Roles Of Technical & Professional Communicators And Machine Learning In Personalized Chatbot Responses, Daniel L. Hocutt, Nupoor Ranade, Gustav Verhulsdonck

School of Professional and Continuing Studies Faculty Publications

This study demonstrates that microcontent, a snippet of personalized content that responds to users’ needs, is a form of localization reliant on a content ecology. In contributing to users’ localized experiences, technical communicators should recognize their work as part of an assemblage in which users, content, and metrics augment each other to produce personalized content that can be consumed by and delivered through artificial intelligence (AI)-assisted technology.