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The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
UNLV Theses, Dissertations, Professional Papers, and Capstones
The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …
Statistical Analysis Of Fatalities Due To Vehicle Accidents In Las Vegas, Nv, Annabelle Marie Mathis
Statistical Analysis Of Fatalities Due To Vehicle Accidents In Las Vegas, Nv, Annabelle Marie Mathis
UNLV Theses, Dissertations, Professional Papers, and Capstones
The goal of this thesis is to investigate factors that affect the odds of having a fatality in a vehicle collision. We will be looking at characteristics of the driver that caused the accident (age, gender, behavior, actions, influences, and seat belt worn), the characteristics of the vehicle the driver drove (type of vehicle, and air bag deployment), the characteristics of the environment in which the accident occurred (weather, road condition, lighting, time of day, the day of the week, and month of the year), the characteristics of the crash (direction of accident and how many vehicles were involved), and …