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Social and Behavioral Sciences

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University of Nevada, Las Vegas

Theses/Dissertations

2010

Nevada – Las Vegas

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Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez Dec 2010

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …


Volunteer Management Analysis For The City Of Las Vegas, Robert Fash, Jose Rodriguez, Bertral Washington, Heather Whitesides Jul 2010

Volunteer Management Analysis For The City Of Las Vegas, Robert Fash, Jose Rodriguez, Bertral Washington, Heather Whitesides

UNLV Theses, Dissertations, Professional Papers, and Capstones

The City of Las Vegas current volunteer management program is unable to provide effective administration of its volunteers. We will discuss what type of volunteer management program would work best for the City of Las Vegas? Volunteer management models were examined to determine what best practices can be adopted by the City of Las Vegas. Research shows a correlation between citizen engagement, volunteerism in the community, and a better quality of life for citizens in communities that have active volunteer programs. Thirty-six jurisdictions were surveyed, most of which are in the Western United States, with four jurisdictions being highlighted. The …