Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences
University of Nevada, Las Vegas
Adaptation studies; Autoethnography; Mass Media; Media ecology; Multimedia communications; Political economy of media; Press releases; Publishing
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes
The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.
This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.