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Agriculture Of The Middle Participation In State Branding Campaigns: The Case Of Kentucky, Alicia M. Hullinger, Keiko Tanaka
Agriculture Of The Middle Participation In State Branding Campaigns: The Case Of Kentucky, Alicia M. Hullinger, Keiko Tanaka
Community & Leadership Development Faculty Publications
In the past decade, statewide agricultural branding campaigns have blossomed. Examining the case of the Kentucky Proud™ (KyP) program, this paper investigates the potential benefit of a state-level marketing strategy for the declining class of midsize farms, referred to as Agriculture of the Middle (AOTM). First, we discuss why AOTM farms are important to maintaining a viable agriculture structure. Second, we introduce the context of state branding and explain how KyP developed as part of the transition from highly tobacco-dependent agriculture. Using recent agricultural census data and a survey of KyP members, we compare the key characteristics between three sets …
Building The Capacity For Community Food Work: The Geographic Distribution Of Usda Community Food Projects Competitive Grant Program Grantees, Keiko Tanaka, Erica Indiano, Graham T. Soley, Patrick H. Mooney
Building The Capacity For Community Food Work: The Geographic Distribution Of Usda Community Food Projects Competitive Grant Program Grantees, Keiko Tanaka, Erica Indiano, Graham T. Soley, Patrick H. Mooney
Community & Leadership Development Faculty Publications
Projects Competitive Grants Program, or USDA CFPCGP, supports community efforts to address food system issues. Over the last 15 years the program has funded diverse community-based projects across the nation, including youth education programs on healthy eating, farm-to-table initiatives, and community food assessments. In this initial study, we endeavor to understand the contribution of the CFPCGP in building a community's capacity to address its own challenges for food security. To analyze funding patterns of the CFPCGP program between 1996 and 2012, we used the websites of the CFPCGP and the WhyHunger Network to identify 420 competitive grant applications successfully funded …