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Social and Behavioral Sciences

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University of Central Florida

Electronic Theses and Dissertations

Theses/Dissertations

Content analysis

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Media Coverage And The Ferguson Unrest, Brittanni Wyatt Jan 2015

Media Coverage And The Ferguson Unrest, Brittanni Wyatt

Electronic Theses and Dissertations

The media aids in bringing to light many social issues across the nation each and every day. Historically, police force on African Americans can be seen amongst many media outlets. However, with technological advances the media has flourished which makes it possible for the media to supply coverage of police force on African Americans more now than ever before. This exploratory analysis aimed to uncover ways in which the media has framed the individuals involved in the shooting of Michael Brown in Ferguson, Missouri on August 9, 2014. Articles from four media outlets were used in this analysis. Data was …


Uncovering The Sub-Text: Presidents' Emotional Expressions And Major Uses Of Force, Elias Assaf Jan 2014

Uncovering The Sub-Text: Presidents' Emotional Expressions And Major Uses Of Force, Elias Assaf

Electronic Theses and Dissertations

The global context of decision making continues to adapt in response to international threats. Political psychologists have therefore considered decision making processes regarding major uses of force a key area of interest. Although presidential personality has been widely studied as a mitigating factor in the decision making patterns leading to uses of force, traditional theories have not accounted for the emotions of individuals as they affect political actions and are used to frame public perception of the use of force. This thesis therefore measures expressed emotion and cognitive expressions in the form of expressed aggression, passivity, blame, praise, certainty, realism, …


Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud Jan 2014

Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud

Electronic Theses and Dissertations

This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as …


Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson Jan 2014

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …


When Love Turns Lethal: A Content Analysis Of Intimate Partner Violence In Print Media, Ashley Maddox Jan 2010

When Love Turns Lethal: A Content Analysis Of Intimate Partner Violence In Print Media, Ashley Maddox

Electronic Theses and Dissertations

The current study conducted a content analysis of newspaper articles in a Florida newspaper, the Orlando Sentinel. The study spanned across a five-year time period from 2004-2009, featuring 198 articles on domestic violence homicide. The current study is a replication of previous research conducted using the same newspaper during 1995-2000. Victim blame, tone, and descriptions of the perpetrator and victim were among several items of interest. Findings reveal a slight increase in victim blaming statements and a larger increase in positive portrayals of the victims of domestic violence homicide.


A Content Analysis Of Elite U.S. Newspapers' Coverage Of Iran, 1979 And 2005, Melissa Kamal Jan 2010

A Content Analysis Of Elite U.S. Newspapers' Coverage Of Iran, 1979 And 2005, Melissa Kamal

Electronic Theses and Dissertations

This study is a quantitative content analysis of the New York Times and Washington Post coverage of Iran during the period surrounding the Ayatollah Khomeini's ascension to power in 1979 as well as the period surrounding Mahmoud Ahmadinejad's election in 2005. The results showed that coverage of Iran in the elite American print media as it related to terror was higher in the period after Khomeini came to power and also in the period after Ahmadinejad's election than it was in the period immediately preceding their respective ascensions. The results also showed that there was more coverage of Iran as …


Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado Jan 2009

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …


Before And After 9/11: The Portrayal Of Arab Americans In U.S. Newspapers, Cherie Parker Jan 2008

Before And After 9/11: The Portrayal Of Arab Americans In U.S. Newspapers, Cherie Parker

Electronic Theses and Dissertations

This research project will determine whether or not Arab Americans are portrayed as members of an out-group, in-group, or victim following the events of 9/11. This study improves upon previous research by analyzing the content of newspaper articles in USA Today, The New York Times, and The Washington Post pertaining to Arab Americans. Since the majority of research indicated the mass media has a tendency to perpetuate a negative stereotype of minorities and of Arabs, it was expected that the media would portray a negative stereotype of Arab Americans as well. The content analysis addressed the coverage of Arab Americans …