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Social and Behavioral Sciences

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University of Arkansas, Fayetteville

Theses/Dissertations

2017

Communication

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The Impact Of Social Situations On College Students’ Perceptions Of Sexual Consent, Casey Jane Ward Aug 2017

The Impact Of Social Situations On College Students’ Perceptions Of Sexual Consent, Casey Jane Ward

Graduate Theses and Dissertations

The majority of research examining sexual consent among college students focuses on how young adults communicate sexual consent during interactions immediately preceding a sexual encounter. However, preliminary research suggests that college students perceive that individuals begin to communicate sexual consent within social settings (e.g., at a bar) and through nonsexual interactions (e.g., text messaging); this has been labeled “outside the bedroom” consent. In order to further explore “outside the bedroom” consent, college students (n= 789) were randomly assigned to read four of sixteen vignettes. Within each vignette, four variables were manipulated: gender of the initiator (male or female), the social …


A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes Aug 2017

A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes

Graduate Theses and Dissertations

The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …