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Social and Behavioral Sciences
University of Arkansas, Fayetteville
Agricultural Education, Communications and Technology Undergraduate Honors Theses
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An Assessment Of Communication Strategies In Edinburgh, Scotland: A Focus On News Outlets Used By Select Audiences, Alexandria N. Mcleod
An Assessment Of Communication Strategies In Edinburgh, Scotland: A Focus On News Outlets Used By Select Audiences, Alexandria N. Mcleod
Agricultural Education, Communications and Technology Undergraduate Honors Theses
The purpose of this study was to discover which media outlets selected Edinburgh, Scotland consumers were using and why they chose those outlets to gain information. This study was conducted using a survey instrument with convenience sampling (N = 39) in Scotland during the summer 2016. It was found that social media is the primary source for news and timeliness is the most important factor when choosing a news source. Another objective for the study was to determine peak viewing times and primary topics of interest. Peak viewing times were observed to be mornings and evenings primarily. Primary topics …