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Using Cognitive Mapping Techniques To Measure Longitudinally The Brand Equity Of Irish Political Parties, Ewan Macdonald, Roger Sherlock, John Hogan Dr
Using Cognitive Mapping Techniques To Measure Longitudinally The Brand Equity Of Irish Political Parties, Ewan Macdonald, Roger Sherlock, John Hogan Dr
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This paper applies cognitive mapping techniques to understand how political brand equity is formed, differs, and changes, across the four largest Irish political parties, between 2013 and 2016. It assesses the fundamental aspects of branding and brand equity in the marketing and political marketing literatures and offers an insight into the Irish political environment. Primary data was generated through the participation of 232 citizens in the brand elicitation stages in 2013 and 2016 and a further 76 and 105 citizens respectively were involved in the construction of the cognitive maps of brand equity. In all, across both time points, 614 …
Habitus, The Writings Of Irish Hunger Strikers And Elias's The Loneliness Of The Dying, John Connolly, Paddy Dolan
Habitus, The Writings Of Irish Hunger Strikers And Elias's The Loneliness Of The Dying, John Connolly, Paddy Dolan
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»Habitus, die Texte der irischen Hungerstreikenden und Elias', Die Einsamkeit der Sterbenden'«. Elias maintained that over the course of several centuries death has become associated with greater shame and embarrassment feelings due mainly to four interwoven processes. In this paper we consider how these specific processes or 'special conditions' Elias referred to, in conjunction with other processes, shaped the experience of dying and the image of death for twentieth century Irish hunger strikers.