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Social and Behavioral Sciences
Stephen F. Austin State University
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Atheists In The Media: How Public Figures And Fictional Characters Affect Public Perceptions Of Atheists, Joseph Michael Stepniewski
Atheists In The Media: How Public Figures And Fictional Characters Affect Public Perceptions Of Atheists, Joseph Michael Stepniewski
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This study investigated how media depictions of atheists might influence perceptions of them based on media theories of cultivation and priming. Severe distrust and dislike of atheists found in the literature indicated a need for the study. The measurement instrument used in the study asked a sample of 195 respondents to report their media consumption habits, including news sources, television shows, and movies, as well as identify real atheists in the public eye. Respondents were then asked to rate positive and negative statements about both atheists and religious people on a Likert scale and provide basic demographic information about themselves. …