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Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
College and university high-impact practice (HIP) courses involve students in intensive values-focused learning inside and/ or outside of the traditional classroom environment. Much research has documented that participation in HIPs increases student retention and graduation rates. At the same time, the nontraditional learning structure of an HIP course can complicate a thorough assessment of student learning. Anecdotal evidence reflects strong involvement in HIPs by mass communication programs, although communication efforts in this regard are not as well documented in the literature as efforts in other fields. This essay briefly defines HIPs and presents an appropriate theory that would guide HIPs …