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The Influence Of Values And Other Social And Psychological Factors On The Dress And Appearance Of African American College Students, Devona Linette Dixon

LSU Doctoral Dissertations

The purpose of the study was to investigate values and other social and psychological factors influence on dress and appearance of African American college students (AACS). The dependent variable was dress and appearance. Independent variables consisted of external values (being well-respected, security, warm relationships with others, and sense of belonging) and internal values (self-respect, sense of accomplishment, fun and enjoyment, self-fulfillment, and excitement). Included in the independent variables were social factors (media and referents' influence (peers and family)) and psychological factors (self-consciousness, self-confidence, fashion leadership, and shopping enjoyment). Social adaptation theory provided the theoretical framework. The theory encompasses the social …