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Social and Behavioral Sciences

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James Madison University

Theses/Dissertations

2019

Rhetoric

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Analyzing Discourse Surrounding The George Morris Ban: An Ideological Critique Of Sexual Assault Culture In Sports, Megan Mcloughlin Dec 2019

Analyzing Discourse Surrounding The George Morris Ban: An Ideological Critique Of Sexual Assault Culture In Sports, Megan Mcloughlin

Senior Honors Projects, 2010-2019

On August 6th, 2019 one of the biggest names in the equestrian community, George Morris, was barred from the sport for life based on sexual assault allegations. I have conducted a Social Constructionist discourse analysis of the online responses to this case. Overarching themes exposed flaws in the hegemonic ideals of both the sports world and American culture in its entirety. As the case continues to develop every day, I have adapted my research to reflect new findings and have found that Deflection, Bolstering, and Reflection have emerged as the major themes of this discourse. This method allowed …


Rhetoric And Ethics: A Burkean Analysis Of Modern Cult (And Anti-Cult) Tactics, Lydia Erickson May 2019

Rhetoric And Ethics: A Burkean Analysis Of Modern Cult (And Anti-Cult) Tactics, Lydia Erickson

Senior Honors Projects, 2010-2019

Cults are a unique aspect of modern and past society, and their study is driven by questions of persuasion and communication. One of the key critiques against cults is their use of coercion and persuasive messaging to recruit new members. This study examines the rhetorical methods used by two groups labeled as cults, the Twelve Tribes and Full Circle, and the Cult Information Centre, an anti-cult group, on their public website domains. These specific groups were chosen because they are understudied and lesser-known with few publications about their practices. This study uses a traditional Burkean analysis of rhetorical methods through …


Donald Trump Did A “Very Good” Job: A Rhetorical Analysis Of Candidate Trump’S Campaign Speeches, Caroline Mohan May 2019

Donald Trump Did A “Very Good” Job: A Rhetorical Analysis Of Candidate Trump’S Campaign Speeches, Caroline Mohan

Senior Honors Projects, 2010-2019

Since mid-2015, Donald Trump has shaken the political arena with an unprecedented yet effective public rhetorical repertoire. Regardless of alleged scandals, frequent social media usage, and extemporaneous and fiery rally speeches, the president’s approval ratings remain steady and he continues to move forward in his international and local political endeavors. Though these factors often posed large obstacles for past presidents, Trump has overcome them by use of audience identification, transparency, honorific pandering, and shrewd control of a vulnerable political sphere. In this study, rhetorician Kenneth Burke’s fantasy-theme and cluster criticisms are used to analyze Trump’s overall rhetorical themes, in social …