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Articles 1 - 9 of 9
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Retention Through Empathy An Invitation To Compassionate Progressive Discipline, Jessica Garner, Kay Coates
Retention Through Empathy An Invitation To Compassionate Progressive Discipline, Jessica Garner, Kay Coates
Library Faculty Presentations
Managing employee relations is a challenge that many leaders in the library face. High morale, collegiality, and active listening are the building blocks that facilitate compassion in the workplace. A productive work environment is a delightful patchwork of leadership savvy, SMART goals, employee retention and motivation combined with proactive measures for well-being. Library leaders must have a comprehensive plan for retaining employees that considers the whole person, often necessitating progressive discipline to ensure a positive work environment. Historically, progressive discipline has been used punitively with a focus toward termination. In this presentation, we will make a case for compassionate progressive …
The Future Of Academic Reference Services In The Age Of Artificial Intelligence: An Overview, Lili Li, Kay Coates
The Future Of Academic Reference Services In The Age Of Artificial Intelligence: An Overview, Lili Li, Kay Coates
Library Faculty Presentations
The purpose of this study explores the deep impact of ChatGPT on reference services in academic libraries. Based on the identified research literature, this study used the method of descriptive content analysis to evaluate the general capabilities of generative AI applications, such as ChatGPT, to transform reference services in academic libraries. With the homepage of the Georgia Southern University Libraries, two experienced librarians examined the potential of generative AI applications like ChatGPT to impact future reference services in ever-changing academic libraries. Based on the word limit, this study only focused on a few key areas of reference services, such as …
Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr
Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr
Association of Marketing Theory and Practice Proceedings 2024
In our interconnected and ever-changing social landscape, influence is pivotal in molding individuals’ decisions, perspectives, and behaviors. Measuring Social Influence (SI) in Online Social Networks (OSNs) faces significant gaps, notably needing more integration with human behaviors. Our literature review has unveiled twelve psychological theories rooted in human behavior that are fundamental for assessing SI in OSNs. We have further elucidated how human behaviors interact in shaping the influence potential of social media users through exploratory interviews with experts from consulting, industry, and academia. Our study culminated in developing a novel framework designed to encompass the intricacies that not only nurture …
Leveraging Generative Ai And Chatgpt To Reference Services In Academic Libraries, Kay Coates, Lili Li
Leveraging Generative Ai And Chatgpt To Reference Services In Academic Libraries, Kay Coates, Lili Li
Library Faculty Presentations
No abstract provided.
Artificial Intelligence In Library Access Services, Xuan Pang, Jessica Garner
Artificial Intelligence In Library Access Services, Xuan Pang, Jessica Garner
Library Faculty Presentations
No abstract provided.
Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson
Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson
Association of Marketing Theory and Practice Proceedings 2024
This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …
Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez
Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez
Association of Marketing Theory and Practice Proceedings 2024
This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …
Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim
Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …