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A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
Research outputs pre 2011
It is clear from the available evidence that television advertising does have an influence on children.Numerous research studies have demonstrated that children seem to learn from commercials, and that advertising is at least moderately successful in creating positive attitudes towards and the desire for products advertised. A strong determinant of children's perception of television advertising is the child's age. Research studies clearly establish that children become more skilled in evaluating television advertising as they grow older, and that to treat all children from 2 - 12 as one group makes important, perhaps crucial differences...
School Phobia: A Review Of Some Issues, M. W. Boyce
School Phobia: A Review Of Some Issues, M. W. Boyce
Australian Journal of Teacher Education
It is now quite well established that children, usually said to be suffering from school phobia (Johnson et al, 1941). or school refusal (Morgan, 1959). have great difficulty in attending school as a result of a neurotic disturbance, and that this is quite distinct from truancy, which is more often part of an anti-social or conduct disorder (Warren, 1948; Hersov, 1960a). School phobia is a condition which involves more than a simple fear of school. Johnson et al (1941) claimed that the essential problem lay in an unresolved mutual dependency relationship between mother and child, with arousal of intense separation …