Digital Commons Network^™

Ceo Narcissism: An Unconventional Approach To Understanding The Importance Of Further Research, Melissa Goldsmith

Student Theses and Dissertations

CEOs are in a unique position of power and can significantly change an organization's overall work culture, global financial standing, policies/governance, and reputation. As such, the CEO must exemplify good stewardship, implement sound strategies to communicate effectively with internal and external stakeholders, consider different perspectives, and maintain respect for others' skill sets and expertise. For decades, corporations have focused on this ideal picture of leadership. It is essential to understand how the leadership traits once venerated have changed to include the darker side of a CEO's personality, specifically, the embodiment of narcissistic traits that prove detrimental to the organization's performance …

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino

Student Theses and Dissertations

Toxic workplaces are recognized as the strongest predictor of attrition and turnover, contributing to global disengagement (70% of team engagement is attributed to managers who are also quietly quitting) particularly by way of workplace cultures, pay and benefits, and employee well-being. A recent workplace research study suggests that 59% of the global workforce is disengaged, 44% is experiencing record high stress levels, 21% is experiencing anger, 56% is struggling, and 24% feel cared for; meanwhile, global disengagement is costing the global economy a substantial $8.8 trillion dollars. As the world continues to evolve, leaders must forge ahead continuously shifting how …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

The Switch: Understanding The Perception Of African American Linguistic Repertoires, Alyssa Powell

Student Theses and Dissertations

The purpose of this qualitative study is to conduct research to gain knowledge of the perception of African American adults who use standard English and African American Vernacular English or feel that they must code-switch between the two "languages. “The goal is to investigate the attitudes and ideologies that African American Adults have toward AAVE and what role the two "languages" play in their personal identity. This research will obtain a better understanding of how our use of language can influence our self-concept and identity. Cultural influences can influence our language and how we conceptualize who we are and where …

Whose Imagination Are We Living In?: An Examination Of Feminist Utopia Through The Lens Of Pragmatism, Mia A. Gindis

Student Theses and Dissertations

Pragmatic feminism is a philosophy which utilizes and merges the fundamental concepts of pragmatism, such as its emphasis on pluralism and lived experience, with feminist theory in hopes of inciting social change. The main goals of pragmatic feminism are to recover the work of women who were influential in the popularization of American pragmatism but were also excluded from the history of philosophy, to analyze the “canon” of lauded pragmatist philosophers through a feminist lens, and to yield pragmatist philosophies as a weapon for contemporary feminist activism. In my study, I argue that feminist utopian literature can be a serviceable …

The Relationship Between Corporate Social Responsibility And Organizational Citizenship Behaviors During The Covid-19 Pandemic, E. Paisley Shultz

Student Theses and Dissertations

COVID-19 has brought dramatic changes to how organizations operate and employees behave, prompting both parties to engage in additional efforts and cope with these stark adjustments. Organizations, for example, might engage in more COVID-specific corporate social responsibility (CSR), while employees might engage in more COVID-related organizational citizenship behaviors (OCBs). However, it is unclear whether and how employees’ COVID-related OCBs can be triggered by their organizations’ COVID-specific CSR. Building on existing research on the relationship between CSR and OCBs, this study examined the effects of internal and external COVID-specific CSR on employees’ COVID-related OCBs toward their coworkers (OCB-Is) and organizations (OCB-Os). …

Woman Flytrap, Brianna Jo Hobson

Student Theses and Dissertations

Woman FlyTrap is a short story zine collection that explores the topic of sexual violence through the perpetrator and victim relationship with an explicit lens. Replete with cultural and entomological themes and motifs, Woman Flytrap seeks to remind survivors that we are not alone. In our bodies or in our lives. Neither in the world. There are over a million insects to every human, proving that there is strength in numbers. All five stories in the collection present different abstracts: revenge, transformation, justice, healing, body image, self-harm, mourning, etc. There is also a playlist and a section about the author. …

The Unitary Executive Theory: Benefits And Dangers, Dani Heba

Student Theses and Dissertations

This paper examines the unitary executive theory's growth and implications for the modern presidency.

The Origins Of The Iraq War: The Role Of Anthrax In The Weapons Of Mass Destruction Claims, John P. Koenig

Student Theses and Dissertations

The 2001 Anthrax Attacks were a critical factor in the Weapons of Mass Destruction (WMD) claims that sparked the Iraq War. Despite its significance, little systematic work has been done regarding the topic. Existing studies primarily focus on the role of the Military Industrial Complex and intelligence failures as the primary explanations for the origins of the Iraq War. These explanations are limited, as they rely on hindsight biases. This thesis contends that anthrax was the catalyst for WMD claims that sparked the Iraq War. The 2001 Anthrax Attacks reinforced the belief that Iraq harbored WMDs and posed a threat …

Seeking Justice For Jews From Mena Countries Through International Law: Comparing The Cases Of Morocco And Iraq, Jessica E. Yeroshalmi

Student Theses and Dissertations

Little is known of the Jews of Middle Eastern North African (MENA) origin whose long standing history in the region did not protect them from discrimination, persecution, and ethnic cleansing. Although much of the research on contemporary Jewish history and persecution revolves around the Holocaust and European events and its implications for Jews and international law, far less is researched about the uprooting of nearly one million Jews from the MENA region. In this investigation, I aim to reconstruct that narrative, applying international law to Jewish refugees from Arab countries. My thesis will be a comparative analysis of Morocco and …

Dimensionality Reduction Techniques In Macroeconomic Analysis, Abigail Rogot

Student Theses and Dissertations

Over the past several decades, rapid innovation in data collection methods and technology has led to the development of dimensionality reduction techniques when dealing with a large number of predictors and time series observations. Especially relevant to the field of economics, many macroeconomic indicators rely on processing vast sets of data, often dealing with variables of different frequencies. Broadly, monetary policy is influenced by real-time evaluations of current and future economic conditions, meaning that lags in re- leases produce incomplete datasets. This paper closely examines the development and applications of two popular dimensionality reduction techniques: Principal Component Analysis (PCA) and …

Boycotting Vs. Canceling: Exploring Consumer Activism Against Corporations, Erica Buchman

Student Theses and Dissertations

The purpose of this thesis is to establish the difference between boycotting and canceling a corporation and what compels consumers to act. Consumer activism attempts to hold companies to account when a line, be it arbitrary or rational, is crossed, and these attempts are not always successful. However, when enough social pressure is exerted on a company via boycotting, depending on the wrongful act committed, accountability and change can be possible. I want to determine what some of the factors are that could compel customers to engage in consumer activism or boycott against a corporation and whether a corporation that …