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Targeted Awareness: Promoting Niche Resources Using Confirmation Emails, Brian Rennick, Leticia Camacho, Andy Spackman
Targeted Awareness: Promoting Niche Resources Using Confirmation Emails, Brian Rennick, Leticia Camacho, Andy Spackman
Faculty Publications
Purpose – This paper examines the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major.
Design/methodology/approach – Over the course of one semester, students with business and communications majors who reserved group study rooms received customized confirmation emails that included targeted advertisements for library databases. These advertisements invited students to click a link that led to a database related to a student's major. Near the end of the semester, students were invited to complete a short survey about the advertisements. Survey questions were designed to discover whether the advertisements were seen …
How Scholarly Is Google Scholar? A Comparison Of Google Scholar To Library Databases, Jared L. Howland, Thomas C. Wright, Rebecca A. Boughan
How Scholarly Is Google Scholar? A Comparison Of Google Scholar To Library Databases, Jared L. Howland, Thomas C. Wright, Rebecca A. Boughan
Faculty Publications
Google Scholar (GS) was released as a beta product in November of 2004. Since then, GS has been scrutinized and questioned by many in academia and the library field. Our objectives in undertaking this study were to determine how scholarly GS is in comparison with traditional library resources and to determine if the scholarliness of materials found in GS varies across disciplines. We found that GS is, on average, 17.6% more scholarly than materials found only in library databases and that there is no statistically significant difference between the scholarliness of materials found in GS across disciplines.
How Scholarly Is Google Scholar? A Comparison Of Google Scholar To Library Databases, Jared L. Howland, Thomas C. Wright, Rebecca A. Boughan, Brian C. Roberts
How Scholarly Is Google Scholar? A Comparison Of Google Scholar To Library Databases, Jared L. Howland, Thomas C. Wright, Rebecca A. Boughan, Brian C. Roberts
Faculty Publications
Google Scholar (GS) was released as a beta product in November of 2004. Since then, GS has been scrutinized and questioned by many in academia and the library field. Our objectives in undertaking this study were to determine how scholarly GS is in comparison with traditional library resources and to determine if the scholarliness of materials found in GS varies across disciplines. We found that GS is, on average, 17.6% more scholarly than materials found only in library databases and that there is no statistically significant difference between the scholarliness of materials found in GS across disciplines.