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Recently, the territorial dispute over the Diaoyu, or Senkaku, Islands in the East China Sea has flamed up between China and Japan. This conflict deserves further attention because of its potential of being the spark to unleash a Sino-Japanese firefight. However, this was not the first time the two Northeast Asian great power rivals have at least verbally fought over who is the rightful owner to the resource-rich archipelago and surrounding waters. The controversy can be traced from post-World War II, over the 1970s and 1990s, to today. The entire process of this largely verbal fistfight can be best understood …