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Conflicting Messages: Overweight And Obesity Advertisements And Articles In Black Magazines, Michelle Campo, Teresa Mastin
Conflicting Messages: Overweight And Obesity Advertisements And Articles In Black Magazines, Michelle Campo, Teresa Mastin
Michelle L. Campo
Three-quarters of U.S. Black women are overweight or obese, putting them at increased risk of multiple diseases, poorer quality of life, and a shorter life span. Media provide important normative information regarding overweight and obesity. This study examines Black women's magazines' food and non-alcoholic beverage advertisements and overweight and obesity editorial content to determine whether the products advertised and the articles' content models or inhibits healthy diet and physical activity as strategies to prevent and overcome overweight and obesity. Five hundred food and non-alcoholic beverage ads and 31 related articles printed in a sample of Ebony (n = 60), Essence …
Stepping Back From Social Norms Campaigns: Comparing Normative Influences To Other Predictors Of Health Behaviors, Michelle Campo, Kenzie Cameron
Stepping Back From Social Norms Campaigns: Comparing Normative Influences To Other Predictors Of Health Behaviors, Michelle Campo, Kenzie Cameron
Michelle L. Campo
Recent health campaigns on college campuses have used a social norms approach, which suggests that one's perceptions of others' attitudes and behaviors are the key components in attitude and behavior change. However, the efficacy of social norms campaigns has been mixed. This study was conducted to assess the relationships among sociodemographics, normative perceptions, and individual attitudes on 3 health behaviors. Students at 2 universities (N = 393) completed questionnaires assessing how these variables related to their consumption of alcohol, tobacco use, and exercise behaviors. Regressions indicated that each of these variables was associated with behavior, but varied independent variables emerged …
Differential Effects Of Exposure To Social Norms Campaigns: A Cause For Concern, Michelle Campo, Kenzie Cameron
Differential Effects Of Exposure To Social Norms Campaigns: A Cause For Concern, Michelle Campo, Kenzie Cameron
Michelle L. Campo
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitudes were examined using expectancy violation theories and social norms marketing. Data were collected from 2 universities (N = 393). Following message exposure, the majority moved their normative judgments toward the statistic provided in the message. Slight attitude change occurred but not always in the desired direction. Those most likely to develop unhealthier attitudes drank more than those who developed healthier attitudes, consistent with psychological reactance to the messages. Therefore, the effects of social norms campaigns on those …
Framing Breastfeeding And Formula-Feeding Messages In Popular U.S. Magazines, Michelle Campo, Julie . Andsager
Framing Breastfeeding And Formula-Feeding Messages In Popular U.S. Magazines, Michelle Campo, Julie . Andsager
Michelle L. Campo
Media framing of infant feeding has the ability to influence knowledge and views of the barriers, benefits, and solutions inherent in breastfeeding or formula-feeding. This study examined how seven popular U.S. parenting, general women's, and African American magazines framed breastfeeding and formula-feeding messages to determine whether a sense-making approach was used and the extent to which visual images portrayed feeding practices. Analysis included 615 articles published from 1997 to 2003 that referred to infant feeding. Text and images were analyzed. The magazines provided more information on breastfeeding than formula feeding. Parenting magazines included more advice than barriers or benefits. African …