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A Study Of How Selected Public School Junior-High Students Perceive The Effect Of Popular Music On Classroom Behavior, Christopher Mc Allister
A Study Of How Selected Public School Junior-High Students Perceive The Effect Of Popular Music On Classroom Behavior, Christopher Mc Allister
Masters Theses
The objective of this study is to further the understanding of how junior-high students in the public schools perceive the effects of popular music on their behavior in the classroom. Two primary research questions serve as the foundation for this study. The first question investigates how themes disclosed in interviews of selected public school junior high students help to explain their personal perceptions of how popular music affects their behavior in the academic environment. The second question seeks to determine whether students that listen to a particular genre of popular music have different or similar perceptions of how music affects …
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Scripps Senior Theses
Research shows that music transmits both embodied (universally perceptible) and referential (culturally specific) meanings. The present study sought to explore the persuasive power of music in commercial advertising, and the complex ties that exist between music, life experience and perception. The study looked at how the perception of a product could be altered in accordance with specific embodied and referential meanings. With a focus on the effects of music genre and birth cohort on product perception, embodied meanings were expected to produce similar results across birth cohorts, and referential meanings were expected to produce significantly different results. A total of …