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An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight
An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight
Graduate Theses, Dissertations, and Problem Reports
As higher education in West Virginia continues to lose state funding, students’ tuition is increasing to fill the gap. These tuition increases have led to an increased reliance on private funding and a need to creatively approach engaging new potential donors. Year 0 Alumni are an ignored group of stakeholders when it comes to university fundraising, likely due to their limited potential to make large gifts. However, cultivating these relationships demonstrates the long view necessary for future planning, while providing a novel approach for smaller gifts that can accumulate to meaningful support to address the current emerging need.
To this …