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The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
Masters Theses
Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …
Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson
Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson
Masters Theses
The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …
The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley
The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley
Masters Theses
In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …