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Is The Customer Always Right? An Exploration Into The Expectations Of Student Affairs Professionals, Brittany Floyd

Masters Theses

The purpose of this study is to gain perspective of how student affairs professionals are managing the changing dynamic of the student. The researcher sought to explore how student affairs professionals cope with the expectation that the “customer is always right” while encouraging students’ development. It was found that student affairs professionals share a common goal to assist and serve students, but administration, parents, and students have clear expectations as to how they do so. It was found that the customer service mantra “the customer is always right” does exist on a college campus, and it comes with a cost. …